What this tool does

A complete breakdown of every check, measurement, and report. No vague promises. Here is exactly what you get.

🔍 Search Engine Optimization

🔍

Full SEO Audit

Scans your website the same way Google does and checks 30+ factors that directly affect whether you show up in search results. Every check produces a score with a specific fix if something is wrong.

✓HTTPS/SSL certificate present and valid
✓Mobile viewport configured correctly
✓robots.txt accessible
✓XML sitemap present
✓Page load time measured
✓HTTP status code (200, 301, 404, etc.)
✓Redirect chains detected
✓HSTS security header present
✓Mixed content (HTTP resources on HTTPS pages)
📝

On-Page Analysis

Checks every element on the page that Google reads to understand what your content is about and whether it deserves to rank.

✓Title tag present, length, and quality
✓Meta description present and length
✓H1 tag count (should be exactly 1)
✓Full heading hierarchy (H1-H6 structure)
✓Image count and alt text coverage
✓Internal link count
✓External link count
✓Word count and content depth assessment
✓Open Graph tags for social sharing
✓Twitter Card meta tags
⚡

Performance & Core Web Vitals

Measures how fast your site loads and how smooth it feels. Google uses these metrics (LCP, INP, CLS) as a ranking tiebreaker in competitive searches.

✓Largest Contentful Paint (LCP) — target under 2.5 seconds
✓Total page load time
✓Page size in KB
✓JavaScript payload size
✓CSS payload size
✓Number of requests
🏷️

Schema Markup Detection

Detects whether your site has structured data (JSON-LD) that tells Google and AI search engines exactly what your content is. Sites with schema get richer search results and higher AI citation rates.

✓JSON-LD structured data present or absent
✓Schema types identified (Organization, Article, Product, etc.)
✓Microdata detected
✓Open Graph markup present
✓Twitter Card markup present

🤖 AI Engine Optimization

🤖

AEO Score (AI Search Visibility)

Measures whether ChatGPT, Perplexity, Google AI Overviews, and Claude would cite your content when answering questions. This is separate from traditional SEO because AI engines have different requirements.

✓Answer-first content structure (can AI extract a clear answer?)
✓Entity clarity (does AI understand what the content is about?)
✓Citation worthiness (author info, dates, specific data present)
✓Semantic completeness (topic coverage depth)
✓Structured data for AI grounding

📡 Site Intelligence

📡

Traffic Estimation

Estimates monthly visitor volume using public rank data and infrastructure signals. Labels are honest — these are estimates, not exact counts. Only the site owner has exact numbers.

✓Global rank lookup (Tranco list)
✓Monthly visitor range estimate
✓Traffic tier classification (Very High to Very Low)
✓Chrome UX Report presence check (confirms real user traffic)
✓CDN/infrastructure signals (high-traffic sites use CDNs)
✓Confidence level indicator
🔧

Technology Stack Detection

Identifies what tools, frameworks, and services a website uses by reading its HTML. Useful for understanding how a site is built or what competitors run on.

✓CMS: WordPress, Shopify, Wix, Squarespace, Webflow
✓Frameworks: Next.js, React, Vue, Angular, Gatsby, Nuxt
✓Analytics: Google Analytics, Hotjar, Clarity, Plausible, Fathom
✓Tag management: Google Tag Manager
✓Advertising: Google Ads, Meta Pixel
✓CDN/Hosting: Cloudflare, Vercel, Netlify, AWS
✓CSS: Tailwind, Bootstrap
✓Chat: Intercom, Crisp, Drift
✓Marketing: HubSpot, Mailchimp, ConvertKit, Klaviyo
✓SEO plugins: Yoast, Rank Math, All in One SEO
✓Libraries: jQuery and others
🌍

Geography Signals

Detects which countries or regions a website targets based on signals in its code and content. Helps understand market focus.

✓Domain TLD analysis (.uk, .au, .de, etc.)
✓hreflang tag detection (explicit language/country targeting)
✓HTML lang attribute
✓Currency symbols found in content (USD, GBP, EUR)
📱

Traffic Source Indicators

Identifies what marketing channels are likely driving visitors to a site based on the tools and integrations found in the HTML.

✓Organic search readiness (title tags, meta descriptions present)
✓Paid search indicators (Google Ads code detected)
✓Paid social indicators (Meta/Facebook pixel detected)
✓Social media links (Facebook, X, Instagram, LinkedIn, YouTube, TikTok, Pinterest)
✓Email marketing tools (Mailchimp, ConvertKit, Klaviyo, newsletter signups)
✓Affiliate/referral link patterns

🛠 Reporting & Tools

📄

PDF Report Download

Generates a clean, formatted PDF of your full report. Created in your browser — nothing sent to or stored on any server. Share with your developer or keep for reference.

✓Full score summary
✓Category breakdown with individual factor scores
✓AEO score breakdown
✓Quick wins section with fix steps
✓Prioritized action plan
✓Site overview with all technical findings
⚡

AI Fix Prompt Generator

Creates a custom prompt pre-filled with your site's specific issues. Copy it, paste it into ChatGPT or any AI assistant, and get step-by-step fix instructions tailored to your exact situation.

✓All critical and warning issues included
✓Your exact scores and category breakdown
✓AEO-specific issues highlighted
✓Asks the AI for prioritized fixes
✓Requests CMS-specific solutions (WordPress, Shopify, etc.)
✓Requests copy-paste code where applicable
🙋

Simple / Technical Toggle

Switch between two reading modes. Simple mode explains everything in everyday language anyone can understand. Technical mode shows the full jargon and metrics for professionals.

✓Plain English explanations for every factor
✓"Why it matters" context for each issue
✓"How to fix" in non-technical language
✓Technical mode with exact thresholds and metrics
✓Category names translated to questions (e.g., "Is your site built properly?")

📚 Knowledge & Updates

📚

Knowledge Hub

Full database of ranking factors, social media strategies by industry, and the AEO playbook. Not gated. Not summarized. The complete methodology is open for anyone to read.

✓200+ ranking factors with weights (1-10 scale)
✓Trend indicators (rising, stable, declining)
✓Implementation time estimates
✓Low-hanging-fruit flagging
✓AI search impact rating per factor
✓Social media strategies for 7 platforms mapped to industries
✓Full AEO playbook with examples
🔄

Weekly Auto-Updates

Scoring weights update weekly by monitoring official Google sources. When Google changes its algorithm, the tool adapts. No manual intervention needed.

✓Google Search Central blog monitored
✓Web.dev performance guides monitored
✓Chrome Developers blog monitored
✓Schema.org changelog monitored
✓SimilarWeb industry benchmarks monitored
✓Public changelog of all scoring changes

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